A viral marketing sample in hk

As we know, there are more and more people use viral marketing to promote their product and brands; here I would like to share one viral marketing sample in HK. G.O.D (Goods of desire) the famous furniture shop in HK, when they promote their new fashion collection: Delay No More, they did not use any tradition media to promote their products, but use the social media ‘Youtube’ to promote their product. As the raising of some new social media like YouTube and the advancing of build-in camera in the mobile phone, everyone can become a reporter, therefore more and more video posted on Youtube (bus uncle). As their market segment is teenagers, and they are very active in those social media, so G.O,D imitate the way that how those people shoot the video and set a attractive topic Finally it attracted many people to watch and talk about this video and it is more than 316,511 views for one video.

The first organization using viral marketing as promotion strategies

Do you know which organization using viral marketing as promotion strategies in the first?

Here's the result:

It's the cult film Blair Witch Project:

The makers of the film deliberately spread the Blair Witch urban myth two years before it is being announced. They cleverly chose college campus for initial screening because students are forever curious and have plenty of time for gossips. A web site was launched later and a discussion group was planted to generate interest and to keep the momentum going.

A fake "documentary" were also co-produced with the SciFi channel on the Blair Witch curse and was sired just days before the film was released.
In three years the film had grossed US$241mn at a cost of just $35,000, so this is a very sucessful sample in the viral marketing!