Good way of the promotion - Viral Marketing!

In this issue, I learned a good way of the promotion - Viral Marketing!

Now, Hong Kong's economy is very depressed, many companies will not spend too much money on promotional activities and advertising of goods.

However, new products must make consumers aware of the promotion so it must be made!

How to do?

E-marketing at this time to face one of the ways - viral marketing on the small and medium-sized companies will be a good helper as:

Viral Marketing with the promotion of the many advantages such of low cost, rapid dissemination!

The campaign just need to make the idea of a new subject in particular ways to make use of person-to-person information like VIRAL spread !

It is benefit of the same mass, time-saving, cost less, the effectiveness of large !
Therefore, I think that will VIRAL MARKETING is widely used in the future !

Viral Marketing Campaign: HK PCCW raps to create viral buzz

PCCW in Hong Kong was rolled out a series of viral videos in order to offering consumers a more efficient and affordable long-distance telecommunications service as well as to build brand traits in the market. PCCW campaign strategically targets different audiences especially the families with children studying abroad who frequently use long-distance services. To communicate those audiences, the viral videos are executed because of the large online community and the ability to communicate with target groups all over the world.

Stage 1 of the viral video is titled gangsta mama featuring a group of mothers rapping to their children for not calling back.

Stage 2 didn’t mention the brand but a reply from the sons on why they did not call back.

The finale stage featured international rapper MC Jin who finally revealed the PCCW brand.

The videos ride on the popularity of rap songs and unusual style to create viral ability and also endorsed by famous USA rapper MC Jin to further enhance viral power. The videos are broadcast on Youtube, Facebook & in discussion forums and the finale MTV is broadcast at PCCW Shop.

5 Tips for strating a Viral Marketing Campaign

Till now, I think you have read certain examples about viral marketing and obtain a clearly picture of it. However, you should know that the marketplace is changing day by day. Those marco and micro environmental changes will influence the effectiveness of the viral marketing campaign.

Therefore, let me share 5 tips with you for planning a viral marketing campaign.

1. Ensure your web site or e-newsletter are easy forwarding
If your message isn't easily forwarded, or it loses its structure in-route, your message will get lost in the tangle then your viral campaign just fizzled.


2. Offer an incentive, entertainment or service they can use
The consumers will only pay attention to the message that is perceived as beneficial to them.

3.Honesty and authenticity

Be sure your message is realistic and truthful. People will only forward the mail they believe is worthwhile.

4.Personalize the referral emails

When your message is forwarded, ensure the subject line is personalized. It is more appropriate if the subject line contain the name of the customer.

5.Continually promote friendly referrals
Every time you send something out, study your incentive success and repeat it with a slight twist to mix it up.

Viral marketing is perceived as an art instead of a science. The beauty is in the minimal costs can reap huge rewards if handled properly.

The Dark Knight - Viral Recap....

The Dark Knight Viral Phone Message

The viral marketing campaigns online for The Dark Knight are absolutely brilliant, it expand awareness. The online version of the fictional newspaper arrived and was follows by numerous websites, including a defaced Joker version called "The Ha Ha Ha Times" it has a large awareness of the city. Few of the hardcore fans have been keeping track and they've got one hell of reward - they're members of Joker's army.

Dark Knight - Viral Marketing Campaign

Why So Serious?
Gave comic book fans and mainstream movie goers the chance to live in the world of The Dark Knight. Creating social media campaigns allowing users to interact with the buzz will create more viral mania than ever for future movies.

This viral marketing for The Dark Knight is really getting quite "real" and that's mean that it is really picking up and getting tangible and it's a brilliant way to nurture fan loyalty and gain immense buzz.

Viral Marketing Example: Cadbury Dairy Milk-brand chocolate

This example is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. The campaign itself, which comprised appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence.

The result was very success, it was well-received by the British public. The commercial was uploaded to video sharing website YouTube shortly after it first aired, and was viewed over 500, 000 times in the first week. As of November 2007, it has been viewed over six million times across a large number of video sharing webhosts.70 Facebook groups appreciating the ad have been set up, with one, named "We love the Cadbury's drumming gorilla", boasting 200 members.

This advertistment imporved their reputation, according to the polling company YouGov reported that public perception of the brand had noticeably improved in the period following the launch, reversing the decline experienced in the first half of 2007.


The orginal video of the advertisment


The video that made by other 3rd party

Viral Marketing Campaign: The Dove Evolution

"Dove Campaign for Real Beauty" is the one of the most successful example for using viral marketing. There have been several elements to the Dove Campaigns, pretty much all of interactive and successful.

Click on the link below to see this Dove promotion, a YouTube video that was posted in 2006. Since that time, this video has been viewed 9,034,821 times, commented on 4,199 times, and been rated 9,102 times. Talk about consumer interaction! Therefore, I believed that Dove was one of the more successful viral campaigns spread throughout the web like a virus.

Dove Evolution

At the end of the video, the message "Take part in the Dove real Beauty Workshop for Girls" would lead you to go to their website to see how to become beauty, also the website shown would also be stimulating and encouraging you to visit it.

Love or hate the Dove approach, this whole concept of creating a movement that is bigger than your product is a perfectly suited for viral marketing and the rest of the online world.

Viral Marketing Campaign: Love story? Difficult to believe it is an advertising !

It is very difficult to believe that the footage is advertising. In fact, the TV commercial is Lotte's 2% bottled water aired on MTV in Korea.

The commercial created quite a big sensation when it is first aired as evidenced by the huge traffic to the dedicated chat room.

The ads packaging as a love story, this make a very meaningful description of the two for love .. there are two very different views- Love is an ideal, or reality? Statements in advertising between lovers in the process, they may encounter differences between values or misunderstanding, there is a narrative of the ad !

Beginning with a misunderstanding, it tells of the two opposing outlooks on love, i.e., the pursuit of an idealised or realistic love, and all the resulting conflicts.

Many were deeply touched by this very successful viral and interactive campaign which should have help raised the 2% branding tremendously.