Be a lady Limited-one of the most successful companies using viral marketing tactics to promote in Hong Kong

Let's talk about a common viral marketing example in Hong Kong !!

In Hong Kong, Be a lady Limited that major provide the medical beauty and the cosmetic services and which used a viral marketing as a publicity tactics to promote the companies.

They organized the Slimming competition spokesman's campaign in every year to attract thousands of people every year to participate in. This company sometimes use an artise as company/product's spokesman, eg: Ms.Maria Cordero, Mr.Ha Yu, Freeze used them as spokesmen can draw the people attention and this company really know how to publicize the spokesman for the use of different products in different !

In my personally think that this company is one of the most successful companies using viral marketing tactics to promote in Hong Kong. Not to discuss the combination of the first freeze of the image, their behavior and promotion strategies has make response to the high popularity and attention, it also been to break the social taboo to talk about plastic surgery!

The Dark Knight - Viral Recap....

The Dark Knight Viral Phone Message

The viral marketing campaigns online for The Dark Knight are absolutely brilliant, it expand awareness. The online version of the fictional newspaper arrived and was follows by numerous websites, including a defaced Joker version called "The Ha Ha Ha Times" it has a large awareness of the city. Few of the hardcore fans have been keeping track and they've got one hell of reward - they're members of Joker's army.

Dark Knight - Viral Marketing Campaign

Why So Serious?
Gave comic book fans and mainstream movie goers the chance to live in the world of The Dark Knight. Creating social media campaigns allowing users to interact with the buzz will create more viral mania than ever for future movies.

This viral marketing for The Dark Knight is really getting quite "real" and that's mean that it is really picking up and getting tangible and it's a brilliant way to nurture fan loyalty and gain immense buzz.

Other tips for Viral Marketing

How an idea spreads and how to make it spread faster is what Viral Marketing all about. One of the keys to success is creativity and intiating added value. The message should be creative enough to develop "buzz". A sense of 'shared value' which relates to share experiences can make the message valuable. Incentives and free offerings for referrals also help to motivate the spreading of the message. A viral campaign requires a clever, highly informative or even a shocking idea which makes compulsive viewing and encourages people to pass it on.

Justin Kirby of viral marketing specialists DMC (http://www.dmc.co.uk/) suggents three things:
- Creative material – the 'viral agent': This includes the creative message or offer, and how

it is spread (text, image, video)
- Seeding: identifying websites, blogs or people to start the virus spreading
- Tracking: to monitor the effect, to assess the return from the cost of developing the viral

agent and seeding.

It seems that viral marketing is not sufficiently controlled and is a rather haphazard process. However, it still requires some degree of strategic planning to motivate people to act.

Viral Marketing's history and development

The history of Viral Marketing is as old as word-of-mouth sales talk. Technology has created an intense expansion of such old concept to develop the Viral Marketing.(www.womma.org/wom101) The term "Viral Marketing" was first coined in 1997 in a Netscape newsletter. It was defined as "network-enhanced word-of-mouth".

As far as the Internet is concerned, Viral Marketing has its roots in free e-mail services and the appending advertising for themselves to outgoing mail from their users. The assumption is that if such an ad reaches a user, he will become "infected" and then go on to infect other users. (http://en.wikipedia.org/wiki/Viral_marketing/) The classic Viral Marketing campaign started with the Hotmail free e-mail service. It attaches a simple tag at the bottom of every free message sent out: "free email at www.hotmail.com" .

Other similar campaigns on the Web gradually appeared in the form of Viral Marketing like Hotmail did, such as ICQ. Another example of Viral Marketing is the viral broadcasts. A well-know use of Viral Marketing to promote the "buzz" about a film was the 1999 campaign, The Blair Witch Project. It used websites and chat rooms to create a high degree of interest prior to the release of the film.

Today, accompanied by the technology development, techniques used to avoid recording TV ads may one of the incentives for more viral marketing because marketers feel their traditional commercials are ignored.