What/Why companies use Viral Marketing?

"Viral Marketing" has become a very trendy method to promote different brand products/services of a company or organization. Many companies are now using this strategy to get their message out. Through videos is one of the most effective methods of implementing a viral marketing campaign. Many major companies are using videos to attract wide audience. These videos can be seen on various social media sites such as YouTube, Facebook, MySpace, Digg, etc. Due to the evolution and success of viral videos as a marketing technique, this approach has been used more and more.

The below are listed out some major brands that using viral marketing videos.

Nike - Nike is one of the better users of using viral marketing videos.

Ray Ban - The video shows how two men can catch Ray Ban sunglasses perfectly on their faces when thrown at them, from all angles, so Ray Ban viral video is one of the successful example

Blendtec - is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender.

G.O.D (Goods of desire) - To promote their new fashion collection - Delay No More, G.O.D use the social media youtube to promote their products.

Based on these examples, we can see that there are many benefits to making viral marketing videos and these companies obviously have capitalized. By using the internet to market, it can be less expensive than placing ads on TV.

A viral marketing sample in hk

As we know, there are more and more people use viral marketing to promote their product and brands; here I would like to share one viral marketing sample in HK. G.O.D (Goods of desire) the famous furniture shop in HK, when they promote their new fashion collection: Delay No More, they did not use any tradition media to promote their products, but use the social media ‘Youtube’ to promote their product. As the raising of some new social media like YouTube and the advancing of build-in camera in the mobile phone, everyone can become a reporter, therefore more and more video posted on Youtube (bus uncle). As their market segment is teenagers, and they are very active in those social media, so G.O,D imitate the way that how those people shoot the video and set a attractive topic Finally it attracted many people to watch and talk about this video and it is more than 316,511 views for one video.