What/Why companies use Viral Marketing?

"Viral Marketing" has become a very trendy method to promote different brand products/services of a company or organization. Many companies are now using this strategy to get their message out. Through videos is one of the most effective methods of implementing a viral marketing campaign. Many major companies are using videos to attract wide audience. These videos can be seen on various social media sites such as YouTube, Facebook, MySpace, Digg, etc. Due to the evolution and success of viral videos as a marketing technique, this approach has been used more and more.

The below are listed out some major brands that using viral marketing videos.

Nike - Nike is one of the better users of using viral marketing videos.

Ray Ban - The video shows how two men can catch Ray Ban sunglasses perfectly on their faces when thrown at them, from all angles, so Ray Ban viral video is one of the successful example

Blendtec - is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender.

G.O.D (Goods of desire) - To promote their new fashion collection - Delay No More, G.O.D use the social media youtube to promote their products.

Based on these examples, we can see that there are many benefits to making viral marketing videos and these companies obviously have capitalized. By using the internet to market, it can be less expensive than placing ads on TV.

Ray Ban Guy Catches Sunglasses with face-Viral Video

Ray Ban create this sunglass trick viral marketing video. Over 4 million views up to date. Although it is a fake, it looks really real. Many people are talking about how the skinny guys can catch the sunglass with face. Some people are trying to learn and practice to catch the sunglasses with face. The video is very successful.

Super Chemeleon - Amazing! Change Colours within 10s

This is a widespread internet video. A little chemeleon will change the skin colour into the sunglass colour when it crawls on the sunglass in 10s.

In the video, a little funny chemeleon is crawling on the table. Someone then put various colours of sunglasses and let the funny chemeleon crawling on them. The magical chemeleon will change its skin colour in 10s. When it crawls on different colours sunglasses at the same time, its skin colour will be gradually changed little by little effect.

The video has been uploaded in "You Tube" for nearly 3 months, over 1 million views are counted. When take a search further, it is found that "NeverHide" is the theme of video and it is a Viral Marketing. The Sunglasses under the claws of the chemeleon are the latest "Ray Ban" series in 2009.

I would like to share other "Never Hide" Series Viral Marketing videos with you.