What/Why companies use Viral Marketing?

"Viral Marketing" has become a very trendy method to promote different brand products/services of a company or organization. Many companies are now using this strategy to get their message out. Through videos is one of the most effective methods of implementing a viral marketing campaign. Many major companies are using videos to attract wide audience. These videos can be seen on various social media sites such as YouTube, Facebook, MySpace, Digg, etc. Due to the evolution and success of viral videos as a marketing technique, this approach has been used more and more.

The below are listed out some major brands that using viral marketing videos.

Nike - Nike is one of the better users of using viral marketing videos.

Ray Ban - The video shows how two men can catch Ray Ban sunglasses perfectly on their faces when thrown at them, from all angles, so Ray Ban viral video is one of the successful example

Blendtec - is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender.

G.O.D (Goods of desire) - To promote their new fashion collection - Delay No More, G.O.D use the social media youtube to promote their products.

Based on these examples, we can see that there are many benefits to making viral marketing videos and these companies obviously have capitalized. By using the internet to market, it can be less expensive than placing ads on TV.

Don't try this with your new iPhone3G!!!!!

This is the experiment done by Mr. Tom Dickson to show the strength of the blender produced by his company- Blendtec. Through the experiment, they are aimed to increase the brand awareness of the products.

Although it seems very crazy, foolish and the production of the video was plain, it creates a great response in the public because it attracted 6 million views on YouTube within a week and the online sales of Blendtec grew by 500% since the launch of video series. Also, there was a time when search term for 'iPhone' will put video of Tom Dickson blending the product before the Apple website!

The success factor of this viral marketing camping is that they choose the hot-item-iPhone3G as the key role of their experiment so that it can associate the popularity of iPhone3G to their blender.

Till now Mr. Dickson has blended iPhone, iPod, glow sticks, marbles, a golf club and a Halo3 computer games. If you have interests to such experiments performed by Mr. Dickson, please visit http://willitblend.com/ for more information. Finally, don't neglect the power of viral marketing.