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Good way of the promotion - Viral Marketing!

In this issue, I learned a good way of the promotion - Viral Marketing!

Now, Hong Kong's economy is very depressed, many companies will not spend too much money on promotional activities and advertising of goods.

However, new products must make consumers aware of the promotion so it must be made!

How to do?

E-marketing at this time to face one of the ways - viral marketing on the small and medium-sized companies will be a good helper as:

Viral Marketing with the promotion of the many advantages such of low cost, rapid dissemination!

The campaign just need to make the idea of a new subject in particular ways to make use of person-to-person information like VIRAL spread !

It is benefit of the same mass, time-saving, cost less, the effectiveness of large !
Therefore, I think that will VIRAL MARKETING is widely used in the future !

Viral Marketing Campaign: HK PCCW raps to create viral buzz

PCCW in Hong Kong was rolled out a series of viral videos in order to offering consumers a more efficient and affordable long-distance telecommunications service as well as to build brand traits in the market. PCCW campaign strategically targets different audiences especially the families with children studying abroad who frequently use long-distance services. To communicate those audiences, the viral videos are executed because of the large online community and the ability to communicate with target groups all over the world.

Stage 1 of the viral video is titled gangsta mama featuring a group of mothers rapping to their children for not calling back.

Stage 2 didn’t mention the brand but a reply from the sons on why they did not call back.

The finale stage featured international rapper MC Jin who finally revealed the PCCW brand.

The videos ride on the popularity of rap songs and unusual style to create viral ability and also endorsed by famous USA rapper MC Jin to further enhance viral power. The videos are broadcast on Youtube, Facebook & in discussion forums and the finale MTV is broadcast at PCCW Shop.

5 Tips for strating a Viral Marketing Campaign

Till now, I think you have read certain examples about viral marketing and obtain a clearly picture of it. However, you should know that the marketplace is changing day by day. Those marco and micro environmental changes will influence the effectiveness of the viral marketing campaign.

Therefore, let me share 5 tips with you for planning a viral marketing campaign.

1. Ensure your web site or e-newsletter are easy forwarding
If your message isn't easily forwarded, or it loses its structure in-route, your message will get lost in the tangle then your viral campaign just fizzled.


2. Offer an incentive, entertainment or service they can use
The consumers will only pay attention to the message that is perceived as beneficial to them.

3.Honesty and authenticity

Be sure your message is realistic and truthful. People will only forward the mail they believe is worthwhile.

4.Personalize the referral emails

When your message is forwarded, ensure the subject line is personalized. It is more appropriate if the subject line contain the name of the customer.

5.Continually promote friendly referrals
Every time you send something out, study your incentive success and repeat it with a slight twist to mix it up.

Viral marketing is perceived as an art instead of a science. The beauty is in the minimal costs can reap huge rewards if handled properly.

Latest trend of Viral Marketing - Twitter

Twitter is now not only a microbloging but also a useful utility for keeping in touch with the news and trendy topics. The biggest revolution of Twitter is its capacity to change nature of search and create demand for real-time search engines. The followings are some of the latest Twitter trends explored by marketers.

Real-Time Search Engines
Twitter has exceptionally created demand for the real time search but fails to organize real time information into useful bites of information. To fill this gap left by Twitter, there are many companies trying their innovative ways to tackle the organization of link and content in different manners. OneRiot and Tweetmeme are the most noticeable Twitter search engines which provide aggregate data in real search environment and are widely used by brands and professionals for tracking online conversations.

Verified Accounts
With a limited verification to celebrities, musicians, athletes, actors and public officials, Twitter has started its Verified Accounts program. It would decrease liability on Twitter and would make social network more responsive. Moreover, Verified accounts for businesses are pending as they would provide seal of authenticity from Twitter. As Twitter is under process for developing paid business, it is reserving verification under this category.

Trending Twitter Giveaways
Use of hashtag # for Square Space or any other company is creating a great trend over Twitter. Square Space topped the Twitter trends with iPhone 3G S giveaways as they were offering gift cards. Artists, musician and fame loving person is trying his bit using hashtag # to come up on the top position on Twitter.

Sponsored Tweets
Sponsored conversations on Twitter have started taking shape. There are different types of sponsored tweets visible through Twitter and some of them are legitimate to monetize Twitter stream. Companies like Magpie, TwittAd and adCause have developed Twitter as networks so that advertisers and Twitterers can find each other.

Twitter Chat
Twitter now has developed into a powerful communication platform, and luring sites like Justin.tv and Ustream (ustream). It upgrades their standard chat features to make it employable for bigger audiences on Twitter.

Justin.tv
Justin.tv has integrated with Twitter to let video viewers to view all the tweets diverted from Twitter users in the channel. So, tweets about the video appear in the chat area. Ustream fully designed Twitter chat functionality enables Twitterers to participate in a Twitter stream with other viewers in an additional chat area on Ustream

Six Principles of Viral Marketing vs Hotmail.com - 3

5) Utilizes existing communication networks
People sign up for their own free e-mail service, and then telling to their close network of friends, family, and associate. Network marketers have long understood the power of these human networks, both the strong, close networks as well as the weaker networked relationships.

6) Takes advantage of others' resources
Some viral marketing plans use others' resources to get the word out, such as affiliate programs, Hotmail.com give away free Web e-mail service propels the message still wider to their own ever-increasing circles of friends and associates.

Carefully to design the viral marketing strategy it's the powerful way to increase increase your business exponentially.

Reference: http://www.wilsonweb.com/wmt5/viral-principles-clean.htm