Why there is a need that viral marketing tools need to mix with other traditional media.

Here is one of the examples that integrating viral marketing tools with traditional media like TV and magazine promote their event, When Polymuso want to promote their event : 'POLYMUSO annual performance', they used many viral marketing tools like a group in facebook, xanga and a promotion video which post on youtube.

In fact, it is very success to target the teenagers, who love band sound. As we know teenagers like using those social media to share their information. However, if they want to attract some one who never join this event before, it is hard to achieve this objective. Most of the group members only invite their friends, who also interested in band music, it is hard to extend and promote this activity to more people in Hong Kong.

Therefore, it also has an advertisement on 'milk' magazine and people can watch the show on TVB Music channel. Through this kind of media, they can let more people to aware this event and indie band in HK. Finally, they sold out all the tickets before the show.

Polymuso xanga
http://polymuso.xanga.com/

Polymuso Facebook
http://www.facebook.com/polymuso