Forms of Viral Marketing

There are many forms of Viral Marketing, mainly by e-mail forwarding or social network:

- E-mail forwarding is a common online activity. Passalong or forwarding has worked well for video clips, either they are attached to the e-mail or the e-mail contains a link to download the clip.

- Web-facilitated viral(e-mail prompt) is that the e-mail contains a link/graphic to a web page with "e-mail a friend".

- Incentivised viral offers some reward such as prize draw for providing someone else's address to increase referrals.

- Web-linked viral with links in discussion group postings or blogs which are from an individual are also popularly used.

- Social network-related viral marketing uses social networks such as Facebook to enable consumers to interact with or promote a brand as to influence perceptions about brands or products.

Either way, it is important when seeding the campaign to try to get as many targeted online and offline mentions of the viral agent as you can.