Viral marketing example - Micheal Jackson

Michael Jackson (August 29, 1958 – June 25, 2009) was an American recording artist, entertainer and businessman. He was referred to as the King of Pop. His popularity in all over the world was contributed by viral marketing that increases his exposure to people around the world.

The pioneer of Viral Marketing-Michael Jackson

Before "viral marketing" was even a term in our social media vocabulary. Michael Jackson was definitely the first artist to produce music video that was able to come across the world like the buzz since 1982 by his single--Thriller. This song disseminate over the world virally as most of the audiences were attracted by his unique dancing style in such music video.

In addition, the most representative production by Michael Jackson is in 1985--We Are the World. It is a meaningful charitable single written by Michael Jackson and Lionel Richie and recorded by a group of popular musicians in USA. The principle of this single is to encourage the world to concern about AIDS patients. Once this single released, it is widely spread out in USA and it helped to rise over $63 million to fight AIDS globally. Such great responses were mainly induced by the meaningful lyrics, memorable melody of the songs and the influence of the famous singers. This song can be penetrated the whole society effectively instead of advertising solely.

We Are the World


Upon today, We Are the World still very popular always re-recorded with different languages and singers. Recently, we can often hear this song from many charitable event regarding tsunami in Thailand and 5.12 Sichuan Earthquake.

Ray Ban Guy Catches Sunglasses with face-Viral Video

Ray Ban create this sunglass trick viral marketing video. Over 4 million views up to date. Although it is a fake, it looks really real. Many people are talking about how the skinny guys can catch the sunglass with face. Some people are trying to learn and practice to catch the sunglasses with face. The video is very successful.

The Dark Knight - Viral Recap....

The Dark Knight Viral Phone Message

The viral marketing campaigns online for The Dark Knight are absolutely brilliant, it expand awareness. The online version of the fictional newspaper arrived and was follows by numerous websites, including a defaced Joker version called "The Ha Ha Ha Times" it has a large awareness of the city. Few of the hardcore fans have been keeping track and they've got one hell of reward - they're members of Joker's army.

Dark Knight - Viral Marketing Campaign

Why So Serious?
Gave comic book fans and mainstream movie goers the chance to live in the world of The Dark Knight. Creating social media campaigns allowing users to interact with the buzz will create more viral mania than ever for future movies.

This viral marketing for The Dark Knight is really getting quite "real" and that's mean that it is really picking up and getting tangible and it's a brilliant way to nurture fan loyalty and gain immense buzz.

Viral Marketing Example: Cadbury Dairy Milk-brand chocolate

This example is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. The campaign itself, which comprised appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence.

The result was very success, it was well-received by the British public. The commercial was uploaded to video sharing website YouTube shortly after it first aired, and was viewed over 500, 000 times in the first week. As of November 2007, it has been viewed over six million times across a large number of video sharing webhosts.70 Facebook groups appreciating the ad have been set up, with one, named "We love the Cadbury's drumming gorilla", boasting 200 members.

This advertistment imporved their reputation, according to the polling company YouGov reported that public perception of the brand had noticeably improved in the period following the launch, reversing the decline experienced in the first half of 2007.


The orginal video of the advertisment


The video that made by other 3rd party

Power of word-of-mouth turned simple everyday thing into Viral Marketing - Rapping Southwest Flight Attendant

Like the spreading of the epidemic Swine Flu H1N1, viral marketing spreads through viral processes to reach a large number of people rapidly. It is word-of-mouth delivered and enhanced online. (Ref.: http://en.wikipedia.org/wiki/Viral_marketing)

Below video - A Southwest flight attendant rapped his announcement in March this year, I think is a good example to reflect the power of word-of-mouth.

A passenger on the flight took this video and posted it on Utube. The great number of views made in a short period induced CNN to report it (http://www.youtube.com/watch?v=GbR_0hGxfZI&feature=related).
Knowing how famous this staff had become, Southwest grabbed this opportunity to launch its viral marketing campaign with this famous staff. It invites this famous rapping flight attendant to attend and rap in the company's activities, such as the shareholders' meeting . All his rappings were recorded and posted on Utube. Both Southwest and this flight attendant had become famous in the US.

This example points out two important attributes of viral marketing: 1) Simple everyday things can result in viral marketing, once they are made into something unusual and interesting to draw people's attention as to create word-of-mouth. 2) The power of word-of-mouth can bring out a great effect from a simple thing. This was totally started by an ordinary staff who did something a little bit special, but had caused a great impact. It has acted as free publicity and has raised awareness of Southwest. This positive viral marketing effect works better than any multi-million dollar commercial.

Viral Marketing Campaign: The Dove Evolution

"Dove Campaign for Real Beauty" is the one of the most successful example for using viral marketing. There have been several elements to the Dove Campaigns, pretty much all of interactive and successful.

Click on the link below to see this Dove promotion, a YouTube video that was posted in 2006. Since that time, this video has been viewed 9,034,821 times, commented on 4,199 times, and been rated 9,102 times. Talk about consumer interaction! Therefore, I believed that Dove was one of the more successful viral campaigns spread throughout the web like a virus.

Dove Evolution

At the end of the video, the message "Take part in the Dove real Beauty Workshop for Girls" would lead you to go to their website to see how to become beauty, also the website shown would also be stimulating and encouraging you to visit it.

Love or hate the Dove approach, this whole concept of creating a movement that is bigger than your product is a perfectly suited for viral marketing and the rest of the online world.

Viral Marketing Campaign: Love story? Difficult to believe it is an advertising !

It is very difficult to believe that the footage is advertising. In fact, the TV commercial is Lotte's 2% bottled water aired on MTV in Korea.

The commercial created quite a big sensation when it is first aired as evidenced by the huge traffic to the dedicated chat room.

The ads packaging as a love story, this make a very meaningful description of the two for love .. there are two very different views- Love is an ideal, or reality? Statements in advertising between lovers in the process, they may encounter differences between values or misunderstanding, there is a narrative of the ad !

Beginning with a misunderstanding, it tells of the two opposing outlooks on love, i.e., the pursuit of an idealised or realistic love, and all the resulting conflicts.

Many were deeply touched by this very successful viral and interactive campaign which should have help raised the 2% branding tremendously.

The Classic Viral Marketing - Hotmail.com

What comes to mind when you hear or see the term Viral Marketing? A virus? Something spreading like wildfire? Something that is multiplying out of control?

However Viral Marketing has nothing to do with medicine. The term appropriately describes a method of business promotion that can increase your business exponentially. In other words, it can expose your business to a lot of people in a very short time.

The classic example of Viral Marketing is Hotmail.com, one of the first free web-based e-mail service, was started by Sabeer Bhatia and Jack Smith in 1996. Viral marketing is more powerful than third-party advertising because it conveys an implied endorsement from a friend and family. Hotmail grew its subscriber base from zero to 12 million users in 18 months, and today the number of Hotmail subscribers worldwide has exceeded 65 million. Moreover, Hotmail became the largest email provider in several countries, like Sweden and India.

We were amazed at how quickly Hotmail spread over the global network. The rapid adoption pattern was that of a network virus. People typically send e-mails to their associates and friends, both geographically close and scattered around. Therefore, people signed up the Hotmail service by the thousands each day.

Don't try this with your new iPhone3G!!!!!

This is the experiment done by Mr. Tom Dickson to show the strength of the blender produced by his company- Blendtec. Through the experiment, they are aimed to increase the brand awareness of the products.

Although it seems very crazy, foolish and the production of the video was plain, it creates a great response in the public because it attracted 6 million views on YouTube within a week and the online sales of Blendtec grew by 500% since the launch of video series. Also, there was a time when search term for 'iPhone' will put video of Tom Dickson blending the product before the Apple website!

The success factor of this viral marketing camping is that they choose the hot-item-iPhone3G as the key role of their experiment so that it can associate the popularity of iPhone3G to their blender.

Till now Mr. Dickson has blended iPhone, iPod, glow sticks, marbles, a golf club and a Halo3 computer games. If you have interests to such experiments performed by Mr. Dickson, please visit http://willitblend.com/ for more information. Finally, don't neglect the power of viral marketing.

Super Chemeleon - Amazing! Change Colours within 10s

This is a widespread internet video. A little chemeleon will change the skin colour into the sunglass colour when it crawls on the sunglass in 10s.

In the video, a little funny chemeleon is crawling on the table. Someone then put various colours of sunglasses and let the funny chemeleon crawling on them. The magical chemeleon will change its skin colour in 10s. When it crawls on different colours sunglasses at the same time, its skin colour will be gradually changed little by little effect.

The video has been uploaded in "You Tube" for nearly 3 months, over 1 million views are counted. When take a search further, it is found that "NeverHide" is the theme of video and it is a Viral Marketing. The Sunglasses under the claws of the chemeleon are the latest "Ray Ban" series in 2009.

I would like to share other "Never Hide" Series Viral Marketing videos with you.