Good way of the promotion - Viral Marketing!

In this issue, I learned a good way of the promotion - Viral Marketing!

Now, Hong Kong's economy is very depressed, many companies will not spend too much money on promotional activities and advertising of goods.

However, new products must make consumers aware of the promotion so it must be made!

How to do?

E-marketing at this time to face one of the ways - viral marketing on the small and medium-sized companies will be a good helper as:

Viral Marketing with the promotion of the many advantages such of low cost, rapid dissemination!

The campaign just need to make the idea of a new subject in particular ways to make use of person-to-person information like VIRAL spread !

It is benefit of the same mass, time-saving, cost less, the effectiveness of large !
Therefore, I think that will VIRAL MARKETING is widely used in the future !

Viral Marketing Campaign: HK PCCW raps to create viral buzz

PCCW in Hong Kong was rolled out a series of viral videos in order to offering consumers a more efficient and affordable long-distance telecommunications service as well as to build brand traits in the market. PCCW campaign strategically targets different audiences especially the families with children studying abroad who frequently use long-distance services. To communicate those audiences, the viral videos are executed because of the large online community and the ability to communicate with target groups all over the world.

Stage 1 of the viral video is titled gangsta mama featuring a group of mothers rapping to their children for not calling back.

Stage 2 didn’t mention the brand but a reply from the sons on why they did not call back.

The finale stage featured international rapper MC Jin who finally revealed the PCCW brand.

The videos ride on the popularity of rap songs and unusual style to create viral ability and also endorsed by famous USA rapper MC Jin to further enhance viral power. The videos are broadcast on Youtube, Facebook & in discussion forums and the finale MTV is broadcast at PCCW Shop.