Sunday, July 5, 2009

Power of Viral marketing - Prime Credit



This is one of the advertisements posted in YouTube.com by Prime Credit. Until now, it has over 20,000 hits. Apart from this, Prime Credit also host a group in Facebook, a popular social network in Hong Kong. The group has already attacted over 400 people to join them as a fans to keep themselves posted for the latest events / promotions of Prime Credit.

That is virual marketing! A message delivers as fast as the spread of virus. Apparently, viral marketing doesn't always need an incentive such as material goods to be effective. On the contary, the most successful viral campaigns are the ones that are created with emotion being involved. People that have been touched either by compassion, laughter, or shock are usually the most effective. If a person can have some type of profound experience by receiving a message, this can spark a huge viral campaign. We don’t have to look very far to find campaigns of this type online. With the advent of video being used so much in marketing these days, it has completely impacted the way in which viral campaigns are developing.

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