Let's talk about a common viral marketing example in Hong Kong !!In Hong Kong, Be a lady Limited that major provide the medical beauty and the cosmetic services and which used a viral marketing as a publicity tactics to promote the companies.
They organized the Slimming competition spokesman's campaign in every year to attract thousands of people every year to participate in. This company sometimes use an artise as company/product's spokesman, eg: Ms.Maria Cordero, Mr.Ha Yu, Freeze used them as spokesmen can draw the people attention and this company really know how to publicize the spokesman for the use of different products in different !
In my personally think that this company is one of the most successful companies using viral marketing tactics to promote in Hong Kong. Not to discuss the combination of the first freeze of the image, their behavior and promotion strategies has make response to the high popularity and attention, it also been to break the social taboo to talk about plastic surgery!
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A lot of so-called artists in the HK show business have had plastic surgery but they never admit. I personally like Taiwanese singers and actors more - they always feel free to discuss their surgery on TV.
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