Viral Marketing Campaign: Love story? Difficult to believe it is an advertising !

It is very difficult to believe that the footage is advertising. In fact, the TV commercial is Lotte's 2% bottled water aired on MTV in Korea.

The commercial created quite a big sensation when it is first aired as evidenced by the huge traffic to the dedicated chat room.

The ads packaging as a love story, this make a very meaningful description of the two for love .. there are two very different views- Love is an ideal, or reality? Statements in advertising between lovers in the process, they may encounter differences between values or misunderstanding, there is a narrative of the ad !

Beginning with a misunderstanding, it tells of the two opposing outlooks on love, i.e., the pursuit of an idealised or realistic love, and all the resulting conflicts.

Many were deeply touched by this very successful viral and interactive campaign which should have help raised the 2% branding tremendously.