The pioneer of Viral Marketing-Michael Jackson

Before "viral marketing" was even a term in our social media vocabulary. Michael Jackson was definitely the first artist to produce music video that was able to come across the world like the buzz since 1982 by his single--Thriller. This song disseminate over the world virally as most of the audiences were attracted by his unique dancing style in such music video.

In addition, the most representative production by Michael Jackson is in 1985--We Are the World. It is a meaningful charitable single written by Michael Jackson and Lionel Richie and recorded by a group of popular musicians in USA. The principle of this single is to encourage the world to concern about AIDS patients. Once this single released, it is widely spread out in USA and it helped to rise over $63 million to fight AIDS globally. Such great responses were mainly induced by the meaningful lyrics, memorable melody of the songs and the influence of the famous singers. This song can be penetrated the whole society effectively instead of advertising solely.

We Are the World


Upon today, We Are the World still very popular always re-recorded with different languages and singers. Recently, we can often hear this song from many charitable event regarding tsunami in Thailand and 5.12 Sichuan Earthquake.